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Oh, Hello

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My name is Liza Vella. Liza with a 'Z'. I am an Art Director and Graphic Designer who loves to be visually inspired. I grew up in Sydney wanting to be a magician, collecting MAD magazines, whistling through Push Pops and immersing myself in Textiles and Design at school. The later has propelled my career into what has spanned over 7 years of Art Directing strategic and aesthetic retail advertising campaigns for international and local brands. For the past 7 years i have been working at creative agencies such as M&C Saatchi and Saatchi & Saatchi Sydney.

I have equal passion and experience across fields of fashion, interiors and beauty and with that over 12 years of Graphic Designing. I care about ideas, communication, collaboration, honesty and humility. I believe that design can (and should) spark conversations. It can connect people and make them smile. I believe in design that is born from a strong idea. I can work solo and i love being part of a team. This website is a showcase of my favourite designs. If you like what you see, say hello at liza@lizavella.com

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Recent Work

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SENIOR ART DIRECTOR, M&C SAATCHI 2010 - 2012

Developing and creating leading design solutions and ideas. Working across major print campaigns, POS, press and catalogues. Express a strong understanding of brands and effective superior design. Responsible for managing the creative and production process from brief to print ready stage. Art direct photoshoots and manage a team of professionals. Lead or support presentations of design solutions to the client. Able to work well under tight deadlines and budgets in a fast paced environment.

ART DIRECTOR, SAATCHI & SAATCHI 2005 - 2010

Designing catalogues and print campaigns for Australia's leading department store David Jones. Expert in concept and strategy development for large print campaigns. Ability to work across an array of briefs simultaneously under tight deadlines. Work with leading photographers and stylists. Present design solutions to client. Working across various collateral and press design briefs. Critical thinking and time management skills developed.

FREELANCE GRAPHIC DESIGNING 2003 - 2012

Recently working on designing the Mastercard 'Priceless Music' logo. The logo is to be used across all social media formats and be present in print and web campaigns for music events which Mastercard sponsor. Also designed a campaign concept for designer shoe label Beau Coops for an upcoming press release for their youth sub brand January 6 which is to extend to clients nationally and internationally. Other design work include various identity branding, illustration, invitation, editorial. Designed press releases for cosmetic brand Nutrimetics and freelanced in the design department of Marie Claire Australia.

SKILLS

Proficient in Creative Suite 5. Fresh and intuitive approach to creative thinking. Understanding of photography and printing. Excellent communication and team working skills. Ability to work under pressure and to tight deadlines in a fast paced environment. Good business sense and awareness of budgets. Capable of working with high level clients and possess great eye for detail. Excecute photo re-touching. Excellent layout and visual design skills.

FASHION

ART DIRECTION & DESIGN. . .

BEAUTY

ART DIRECTION & DESIGN. . .

INTERIORS

ART DIRECTION & DESIGN. . .

DESIGN

. . .

Follow Me

BLOG - CREATIVE INDULGENCE

www.drooling.weebly.com

  • PINTEREST

    http://pinterest.com/lizavella/

    BEHANCE

    http://www.behance.net/Liza_vellaebf3

    LINKEDIN

    http://http://au.linkedin.com/pub/liza-vella/1a/659/226

Contact

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I would love to hear from you

E-mail: liza@lizavella.com

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