Woolworths
Summer
BBQ Range
Woolworths approached with a brief
to create a video promoting their new range of Summer BBQ products. The videos were to be used across instore cartology screens, website and social platforms.
The direction saw a visual feast come to life as the viewer becomes a part of the process of cooking a full table feast using tight frame shots, slow motion and transitions between sizzling, cooking, flipping and assembling. Sound effects and upbeat music brought the video together to tempt and direct customers instore with a hankering
for a bbq.
Art Direction - Liza Vella
DOP - Sean Thomas
Director - Darren Ralph
Stylist - Jane Collins
Selected Works
ROCKY ROAD MALLOWSART DIRECTION
WOOLWORTHS BTS 2020 CATALOGUEART DIRECTION & DESIGN
CRAFTED SOURDOUGHART DIRECTION
DAVID JONES BEAUTY - SUMMERART DIRECTION
ATELIER CHILDBRANDING & DESIGN
DAVID JONES MENSWEARArt Direction
BWSART DIRECTION
SMITHS BBQART DIRECTION
JATZ DRUMSTICKART DRIECTION
GAYTIME CRUMBSART DIRECTION
MILKHOUSEBRAND IDENTITY & DESIGN
BRAS'N'THINGSDESIGN. POS. PACKAGING
Fashion Art DirectionFashion
OreoArt Direction
WGEAART DIRECTION
DAVID JONES BEAUTY - WINTERART DIRECTION
Interiors Home BookInteriors David Jones
WOOLWORTHS CHRISTMAS 2020 CATALOGUEART DIRECTION & DESIGN
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Liza Vella © 2021