David Jones

Beauty Book
 

SUMMER

The role as Senior Art Director at M&C Saatchi was to conceptualise and develop seasonal campaigns
for David Jones. I worked across several Beauty campaigns over the years and developing beauty campaigns allowed a great level of freedom in creativity and exploration. 

The beginnings of the process included moodboarding, illustrating concepts along with designing layouts to translate the direction for the season. The design boundaries were pushed to an editorial direction which was new for David Jones at the time. The book was curated with a high calibre of beauty brands so each page could be treated individually to promote their product but with a holistic aesthetic overall.

Beauty campaigns rolled out through print, POS, website, press, window displays and OOH. 

Art Direction - Liza Vella
Beauty Photographer - Chris Colls
Still Life Photographers - Dieu Tan & Paul Mason
Stylist - Jen Booth & Sheridan Davies

- Summer

The beauty design layouts are bold and colourful with graphic shapes and layering for an editorial approach.
It is fun and playful and speaks to the younger customer.