Woolworths
Rocky Road
Mallows
A campaign surrounding the the launch of a new product - Rocky Road Mallows. The release required video and digital assets to introduce the product.
Highlighting the Australian origins of rocky road chocolate the art direction takes the customer on a sensory journey by following a classic Australian road-trip travelling through a world made of chocolate and rocky road ingredients for a nostalgic experience.
Art Director - Liza Vella
3D Animator - Aditya Putra
Storyboard
Selected Works
WOOLWORTHS BTS 2020 CATALOGUEART DIRECTION & DESIGN
CRAFTED SOURDOUGHART DIRECTION
DAVID JONES BEAUTY - SUMMERART DIRECTION
ATELIER CHILDBRANDING & DESIGN
DAVID JONES MENSWEARArt Direction
BWSART DIRECTION
WOOLWORTHS BBQ RANGEART DIRECTION
SMITHS BBQART DIRECTION
JATZ DRUMSTICKART DRIECTION
GAYTIME CRUMBSART DIRECTION
MILKHOUSEBRAND IDENTITY & DESIGN
BRAS'N'THINGSDESIGN. POS. PACKAGING
Fashion Art DirectionFashion
OreoArt Direction
WGEAART DIRECTION
DAVID JONES BEAUTY - WINTERART DIRECTION
Interiors Home BookInteriors David Jones
WOOLWORTHS CHRISTMAS 2020 CATALOGUEART DIRECTION & DESIGN